When construction projects are underway, marketing is often forgotten. The changing demands of the industry is leaving many builders with little time for marketing, however a strong online presence is becoming critical to long-term success. Below, we outline three simple marketing tips builders can implement today.
Determine Your Marketing Objectives
Whether it’s making customers aware of new products and services, winning new clients, or maintaining strong relationships with current ones, your marketing objectives should guide your activities.
Regularly assess your objectives; some may be more immediate than others, and they may also change over time. Regardless, know your short-term and long-term marketing goals, and work towards implementing a marketing plan. If you find some of your goals are outside of your capabilities, consider hiring a marketing professional to assist you in these areas.
Develop Your Online Presence
There are a lot of ways to market your company online, such as digital advertising and launching a company website or blog. However, let’s focus on marketing options that you can execute today – easily and affordably.
If you are not familiar with social media, LinkedIn is a good place to develop your online network. Create a company LinkedIn page, as well as a personal profile to keep in contact with clients and industry professionals.
Registering your company with Google My Business is another important first step. Google My Business ensures that your company is discoverable on Google, and allows you to showcase reviews and endorsements. With Google My Business, you create a small profile with contact numbers, company addresses, and email details. More generally, ensure you have a reliable phone line or contact system in place for potential clients to reach out to you.
If you’re looking to attract new customers, you might wish to begin marketing your business with Google Adwords. It’s easy, cheap, and customisable, and within a few hours of setting up your Adwords campaign you could be receiving calls, gaining interest, and making sales. With Adwords, you can advertise locally or globally, and reach the right people at a cost of only a few hundred dollars.
Keep Up With the Latest Industry Technology
Technology is evolving dramatically in the building industry, increasing the efficiency and safety of construction. Historically, the companies that become early adopters of technological change, ultimately survive in competitive markets. Understanding the benefits that new technological advancements in construction offer gives your business a competitive advantage.
For example, strategic long-term assets like estimating software speed up the early stages of a project, eliminate errors in estimating, and provide clients with accuracy and quality. Research construction technology to discover new products in the market and determine whether they’re right for your business.
For a free marketing plan template for construction companies, download our Tradies’ Template Pack today:
